Step 1 – Strategy

Possibly the most important step as no plan is successful without a strategy behind it. In order to create this, we research and identify the market, your company position and products, and from this we compile an advertising and communication plan. You need to ensure that your PPC plan or SEO plan generates profit. Being a Google Partner and UK PPC Agency based in Leicester we can ensure this is planned out correctly.

Step 2 – Products

The second logical step is to identify your products/services and how best to market them. For example; can they be added into bespoke limited packages? Perhaps they can be included within special discounts and offers? We will also highlight and execute a plan to ensure possible remarketing and reselling opportunities are taken full advantage of. Googles mercahnt centre need to be setup correctly to serve add directly to your PPC Shopping Campaigns. The correct Taxonomy, Custome Labels need to be setup for your product to get found at a price you can afford. FDC uses Hellihub a tool that helps Shopify & Magento store owners see the true profitability of the marketing as it happens. Giving you actionable insights to make informed decisions. Find out more about Hellihub HERE

Step 3 – Website

Then we take care of your website. We will review everything from your website ergonomics to how easy it is to navigate around your website; as all these elements have an impact on your success. We will also identify the best measuring conversions to analyse the successfulness of your business.

Step 4 – Traffic

Next, we look at how we can drive profit making traffic to your website. This can be done through acquisition, search marketing, advanced generation and referrals. All elements will be looked into on behalf of your business.

Step 5 – Communication

The final step is communication, the most important aspect when creating a successful plan. This marketing tool is a key element when making profit. We achieve this through an effective CRM system, social media, blogs and RSS feeds.

Drive quality traffic to your website to increase sales through SEO and PPC

The more sources you use, the better

When driving traffic to your website, the more sources you have working for you, directing traffic to your site, the higher your chance of a sale.

In order to drive relevant, high quality traffic to your website, many different sources must be both explored and utilised. It’s no use putting all your eggs in one basket as that source will run dry resulting in your missing out on golden opportunities.

Importance Of Driving Traffic

Put yourself in this scenario; you have a great looking shop window, one that showcases your products and services immensely. However, your shop is located in the north pole deep underground in a cellar, meaning no one is walking through the door and buying from you. When some Eskimos finally do appear, they realise your beach umbrella is not what they are looking for and leave. Your business will soon go bust, so what’s the solution? You should put your shop in the way of the relevant traffic – like an obstacle. They have to make a diversion if they don’t want to go in.

This is exactly the same case in the digital world. There is no point having an amazing website with all the latest gadgets and gizmos if no relevant traffic is driven your way. It is also pointless driving traffic for the sake of doing so. It must be relevant to your industry otherwise the end goal will never result in a sale.

Don’t fret! We specialise in driving relevant, quality and cost effective traffic to your website; with one important goal in mind –generating you profit!

Website Optimisation

An Appealing Website Is Pointless If It Doesn’t Make You Profit

Impressed by your website? Unimpressed by the lack of knocks on the door, phone calls, sales and form completions? Well that’s normal for most web sites, as the design you have created is what you like and not always what your client likes.

Does this mean you have failed? Absolutely not. It means it’s time for you to start analysing your processes to see what they are doing, and maybe moving your messages around based on the traffic directed to your website. Providing they are the right kind of visitors, you can start to understand from looking at your statistics what you are doing right and wrong..

The process of website optimisation is an important factor to get right and it’s not something anyone has a magic formula for.

Don’t stress, we’re experts at understanding visitors, and can use our analytic software tools, expertise and knowledge to help you get those important phone calls, online purchases and email enquiries.

Stage 1

Gaining access to your Google analytics. Getting access to this information allows us to start analysing why visitors are arriving and leaving your site without contacting you.

Stage 2

Once we analyse the visitors, we can see what happens with the site. Now we need to check it’s the right kind of traffic. Working on the inbound search terms we can check the profitability of the arriving traffic, to ensure it’s the right traffic, traffic which will convert.

Stage 3

Once the analysis has taken place we will produce a report which will be presented to you and any stakeholders in the business that need to be part of this reporting process. Our findings will be presented and recommendations based on how we can make changes to your site and what needs to be optimised better.

Stage 4

With a dedicated development team and content writing for digital marketing we can start the work to make the changes to your site. Like anything this is iterative and will take several weeks to complete. You have to analyse the changes and make further amends until this process is complete and your leads/sales start to roll in.

INTERACT WITH CUSTOMERS ON A WHOLE NEW LEVEL using SOCIAL MEDIA

TRUST EXPERTS WITH YOUR SOCIAL MEDIA

Social media is known as a double edged sword in terms of business. Whilst it’s a great tool to boost customer reach and build your customer relationships, if used incorrectly, social media can also be very damaging to your business.

This is why it is so important to put your faith into the hands of social media experts with years of experience in this field knowing the DO’s and DON’Ts. Put your faith into our hands and we will construct a full proof strategy which is tailor-made to meet your requirements.

USE SOCIAL MEDIA to STAY AHEAD OF your COMPETITION

If your competitors use social media effectively and you do not, you need to take action.

Imagine you have been running a successful business for years using traditional marketing methods, to then be faced with a competitor who comes onto the scene stealing your potential and loyal customers through the use of social media. This will create a damaging effect to your overall income, therefore you have no choice but to adapt to stay relevant in this digital era.

In today’s digital world, a strong marketing initiative alone will not result in sales and customers. Marketing is rapidly changing and in order for your business to stay successful, you need to tap into the online world. It’s all about offering a unique customer experience using both traditional methods and social channels. There is no better way for you to connect with your customers, both existing and potential, than through social media. Putting efforts into making a positive brand experience for your customers, this in turn can lead to insights that will have a positive impact on every customer and help towards building their trust. Customers will see that you want to connect on a personal level and have their best interests in mind, which adds substantial value to your business on a whole. Social media allows customers to be converted from passive reactors to advocates.

HOW can we help with your SOCIAL MEDIA?

Trusting us with your social media will allow your business to:

• Communicate, collaborate and build a community with your audience.
• Use the correct combination of social media tools and platforms, to bring the aspects which matter into your foundations.
• Eliminate risk and increase benefits by implementing a successful strategy through careful planning.

• Increase business opportunities by connecting with the people that matter in your industry.
• Avoid risks of security, PR and HR issues and not let them postpone progress by having in place a social media policy.
• Set clear goals that should be achieved over a certain period of time. There is no point doing social media simply for the sake of doing it. This can result in more problems than benefits.
• Constantly take advantage of evolving tools and the opportunities that they create. Social media tools are always developing and what is available today may not necessarily be available tomorrow. The strategy created for you will enable you to continually encompass the correct combinations of social media tools that will help you to meet your goals.